Recession Cuts Nigeria’s Advertising Spend By 7% (See Details)

Following recession, Nigeria’s total advertising expenditure has declined by 7 percent, from N97.9 billion in 2015 to N91 billion in 2016. According to an exclusive report obtained by MARKETING EDGE, in the first and second quarters of 2016, the total advert spend stood at N21 billion in each quarter, while N24 billion and N25 billion…

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